Makeup Guilt

Written by: Kristin Adams, Founder & CEO

You know that moment when you open the refrigerator, reach for the milk and wonder how old it actually is? I’ll admit it, I usually have a flash of internal debate if I should even try the food in question to see if it “tastes bad” before acknowledging that there is no good that can come from me ingesting something past its prime and conceding to throw it away. I suppose it’s my own guilt for being wasteful that bubbles to the surface at times like those and competes with my own need to protect my health.

Most consumer products “go bad” eventually. It’s not just your food you need to look out for. Your cosmetics will also expire. You should throw away your cosmetics once they pass their expiration date, regardless of how much you spent on them. Your health is worth more than hanging onto a product that could actually do more harm to your skin and eyes than anything it was ever intended to do.

There are three main reasons for making sure your products are fresh, usable, and out of your drawer after the expiry date.

1. Product contamination: A number of mineral cosmetic companies circulate the myth that mineral makeup “doesn’t expire” because it only contains inert minerals. This is only half of the story. It’s true that mineral makeup with no other botanical ingredients is simply an inert mixture of ingredients.  Therefore, in a sealed, airtight container there is very little chance of contamination. However, once opened and in use, contaminated objects such as your cosmetic brush, dirty fingers, and air particles could eventually contaminate your inert mineral makeup.

Any cosmetic will degrade, become contaminated, and expire eventually regardless of how intensely it is preserved. You often won’t be able to see if your cosmetic has been contaminated. Therefore, it’s best to stick to the company’s suggested expiration or ‘use by’ date.

Applying a product to your face that has expired may be stressful for your skin causing rashes, infections, irritation, or breakouts.

2. Key ingredient efficacy: Many key ingredients are most potent when you first open the cosmetic. The most expensive part of your anti-aging makeup or skin care is generally found in the key ingredients. Once a cosmetic is opened and exposed to air and the elements, those key ingredients will begin to oxidize, degrade faster, and become less effective. If you use this product after its expiry date, you should expect that those key ingredients claiming to do all sorts of goodness to your skin will probably not be delivering the results you want.

3. Product application: Formulating a great cosmetic is a balance of delivering effective results and a consistent user experience. When you throw color into the mix, the formula must also include ingredients that suspend and deliver the pigment in a way that is consistent, smooth, and even.  The older your cosmetic is, the more the ingredients will have settled, separated, and simply changed. The product won’t look or work as well on your face as it would have if it were newer. It may also not last as long and the color won’t be as consistent.

Next time you open a new cosmetic, mark the date with a pen on the label so you know when you opened it. Then, follow the guidelines below:

Mascara: discard 3 months after opening
Liquid and gel cosmetics
: discard 6-8 months after opening
Creamy cosmetics: discard 1 year after opening
Powders: discard 1 year after opening

If a cosmetic company is claiming you can use their product for 24-36 months after opening, the products are generally intensely preserved with a synthetic preservative like Parabens. There is simply no other way to sustain the stability of an open cosmetic for that long without the assistance of highly toxic cosmetic preservatives commonly used by certain cosmetic companies. Alternatively, the long shelf-life claim may be from a manufacturer that simply doesn’t perform laboratory stability tests to confirm the actual shelf-life of their products. This generally occurs with brands and manufacturers that are very small and simply can’t afford the tests.

The FDA doesn’t require that cosmetic companies disclose all ingredients on the label. However, you can understand what undisclosed preservative system they are using by simply looking at their stability and expiry claims.

Right now, you are probably mentally digging through your cosmetic bag and remembering that you have a dark red lipstick in there from the early 90′s and some insane blue eye shadow from that theme party ten years ago. A wave of makeup guilt may wash over you. Be kind to yourself. Forgive yourself for that purchase. Now show that expired product the trash!

What is Squalane?

Written by: Kristin Adams, Founder & CEO

When I first began my investigation into what was actually in my cosmetics, I was shocked. I never really questioned that there would be anything in my makeup that was simply gross. One of the ingredients I immediately decided to avoid in all its forms, not only for the ick factor, but also for ethical reasons is SQUALANE.

Squalane is an essential building block in the creation of hormones. It naturally occurs in our own bodies, animals, and plants. Our liver creates squalane, and it circulates through our entire body via our bloodstream. Squalane is used in various types of cosmetics due to its non-greasy moisturizing properties. You will find squalane in lipsticks, lip balms, moisturizers, creams, and sunscreens where it boosts the skin’s moisture and hydration levels.

That all sounds great doesn’t it? Unfortunately, in cosmetics, the ingredient squalane often means ‘shark liver oil’.  A Bloom Association’s study estimated that approximately 90% of all shark liver oil production is purchased by the cosmetic industry.1  Romain Chabrol, author of the Bloom squalane study, elaborates on the concern for the cosmetic industry’s demand for shark derived squalane:

Although Western corporations have taken a sharp turn in favor of plant based squalane, the cosmetics industry worldwide is still largely supplied by animal squalane, with the highest concentrations being found in the livers of deep sea sharks.” 2

While the cosmetic industry as a whole has made political moves to swear off using animal-based squalane, blind tests run on major cosmetic brands still show 7 out of 8 creams listing squalane as an ingredient are in fact still using the animal based variety. 3

Chabrol emphasizes that the blind study results may indicate that major cosmetics are sometimes misled by their suppliers into believing that the squalane being sold to them was plant based.

This study shows the cosmetics industry’s “inconvenient truth”, the demands of which drive the existence of unsustainable, unregulated and sometimes illegal fisheries, targeting animals that are characterized by high longevity, slow growth and low fertility, including species in danger of extinction… the combination of defects is deadly,” explains Claire Nouvian, founder of BLOOM.4

The use of squalane in cosmetic products brings to the forefront ethical issues. The Bloom Association’s findings that shark derived squalane appears in most cosmetic products labeled with squalane, in spite of the cosmetic industry claims otherwise, indicate an inability to trust ingredient sourcing claims.

The good news is that you can vote with your wallet and completely remove yourself from the uncertainty of how ethical your squalane laced product actually is. Blind studies now show that even if you directly ask the company about their squalane sourcing practices, they may unknowingly be using the shark derived version.

We never use squalane in Afterglow products. When formulating Afterglow, we choose to use ingredients that don’t present ethical dilemmas. There are so many wonderful naturally emollient vegetable oil alternatives that are beautifully moisturizing and don’t introduce ethical blind-spots into your beauty routine such as coconut oil, rose oil, grape seed oil, and rosehip fruit oil.  If you do use a product with squalane I urge you vote with your wallet, take a stand for endangered sharks and senseless sourcing practices and consider finding a non-squalane product



Rejection Isn’t so Bad

Written by: Kristin Adams, Founder & CEO

It’s hard not to take rejection personally.  We do take it very personally…in a good way.

Here at Afterglow Cosmetics, we have a 90-day open container return policy, which means our customers may open and use their product and return it up to 90-days later if they’re not satisfied. Our return policy gives you an amazing opportunity to experience our products for many, many weeks before committing to them. Usually you fall in love, but we know tastes change and products are occasionally sent back. We want to make the return process a win-win for everyone and many of you want to know exactly what we do with returned or damaged items once we receive them.

We’re glad you asked! We never reshelf our returned products. When we receive returns, they are separated into two categories: unopened and used. In keeping with our vision of being environmentally sound and community-minded, we do one of the following two things with your return or exchanged product.

1. Recycle: We recycle as many of the cosmetic components as we can from the used items. The packaging is recycled as much as possible as well. This leaves only a minimal amount of waste produced.

2. Donate: We have many uses for returned products that are unopened. Our team gladly distributes them to a number of charitable, non-profit organizations. This year we are donating all unopened, new returns to:

  • Teen Programs - So far this year, we have donated cosmetics to ‘Bell of the Ball’ in support of 300 deserving teens, providing the young ladies with a day to remember and life-long lessons for success. ‘Bell of the Ball’ is an event that provides low-income, at-risk teens and foster youth in Orange County, CA a day of cost-free prom shopping and essential self-empowerment workshops focused on self-image, body awareness and employment readiness.  Learn more and get involved here.
  • Women’s Shelters – Afterglow also donates unopened returns to the local women’s shelters. Sadly, domestic violence and homelessness are rampant in today’s society. Women of every socio-economic level are affected by domestic violence and homelessness. Those women who find themselves in this situation often battle low self-esteem along with their economic struggles. Afterglow donations provide women with basic beauty necessities during times when self-care and beauty is forgotten.  Not only do our products help meet this need, but they are also safe and healthy. Learn more about women’s shelters in your area and get involved here.

The mission of Afterglow Cosmetics is to enhance beauty and inspire creativity through effective natural, organic, and safe cosmetics. We fulfill this mission not only through the products themselves, but by the way we support the environment and our community. We are proud of the work we do, and we intend to continue fulfilling this vision in the future.

See, rejection isn’t so bad!

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